A new survey of 1,000 brand marketer in the U.S. and U.K. by ad tech firm Unruly discovers that those people think click-through is the least important metric they see … Read the whole story
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today will announce a new 19-member Board of Advisors that it says … Read the whole story
Marketers are expected to spend $7.77 billion on digital video ads this year in the United States, up 30% compared with 2014, fueled by … Read the whole story
Data from online video viewing will become another coin in the coffer, but Google with its Android operating system, Chrome browser, and Chromecast dongle … Read the whole story
The social media landscape is shifting -- and, by shifting, I mean moving. Assuming you're one of the 2 billion-or-so people eMarketer is now … Read the whole story
CBS will put its pay TV service Showtime into the stand-alone TV streaming category, joining the likes of Time Warner's HBO Now, which started … Read the whole story
Since the advent of digital media, there has almost always been more than one budget line devoted to "digital." In the digital world, it … Read the whole story
What a smart way to get kids to understand the importance of wearing sunblock. NIVEA Sun Kids visited beaches in Brazil and gave kids … Read the whole story
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story
Fresh off its upfront presentation, Screenvision, the country's second-largest cinema ad network, announced a number of new hires on the sales and marketing side. … Read the whole story
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville … Read the whole story