VidBlog
by P.J. Bednarski, Staff Writer
The new planned app, from five big TV station owners, will carry live and on-demand newscasts from eight of the ten largest markets at this point and 17 of the … Read the whole story
by Wayne Friedman
Just in time for the TV upfront market comes a new study that shows TV continues to be "most effective advertising medium." While other … Read the whole story
COMMENTARY
by Heather Robertson
We wrapped up the 2015 Digital Content NewFronts last month, but it’s clear that the real work in selling digital video is just beginning. … Read the whole story
by Tyler Loechner
Vdopia, a supply-side platform (SSP) for mobile video advertising, on Tuesday announced it has appointed Giuseppe Di Mauro as SVP of engineering. Di Mauro … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Interactive Advertising Bureau (IAB), a leader in developing and implementing industry standards in an effort to raise the overall quality of digital advertising, … Read the whole story
by Wayne Friedman
Mobile video increasingly isn't just about short-form videos. A new IAB global survey finds that nearly 40% of people questioned say they watch videos … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
An early example of branded live streaming from Bolthouse Farms tells us a bit about the potential of the form. Brands can craft little … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Video is exploding on Facebook, whose1.3 billion users were viewing over four billion videos per day as of April, up from three billion per … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
To keep kids out of trouble, mothers like to use common proverbs like "What you don't know won't hurt you." But if programmatic advertisers … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Jerry Seinfeld is outspoken on the subject of comedy, and he recently spoke out about one category of venues that comedians have become wary … Read the whole story
COMMENTARY
by Linda Thomas Brooks
Many sports, including hockey, provide a valuable audience for marketers in many categories. But throughout the entire hockey season, the commercial breaks have been … Read the whole story