The new planned app, from five big TV station owners, will carry live and on-demand newscasts from eight of the ten largest markets at this point and 17 of the … Read the whole story
Just in time for the TV upfront market comes a new study that shows TV continues to be "most effective advertising medium." While other … Read the whole story
We wrapped up the 2015 Digital Content NewFronts last month, but it’s clear that the real work in selling digital video is just beginning. … Read the whole story
Vdopia, a supply-side platform (SSP) for mobile video advertising, on Tuesday announced it has appointed Giuseppe Di Mauro as SVP of engineering. Di Mauro … Read the whole story
The Interactive Advertising Bureau (IAB), a leader in developing and implementing industry standards in an effort to raise the overall quality of digital advertising, … Read the whole story
Mobile video increasingly isn't just about short-form videos. A new IAB global survey finds that nearly 40% of people questioned say they watch videos … Read the whole story
An early example of branded live streaming from Bolthouse Farms tells us a bit about the potential of the form. Brands can craft little … Read the whole story
Video is exploding on Facebook, whose1.3 billion users were viewing over four billion videos per day as of April, up from three billion per … Read the whole story
To keep kids out of trouble, mothers like to use common proverbs like "What you don't know won't hurt you." But if programmatic advertisers … Read the whole story
Jerry Seinfeld is outspoken on the subject of comedy, and he recently spoke out about one category of venues that comedians have become wary … Read the whole story
Many sports, including hockey, provide a valuable audience for marketers in many categories. But throughout the entire hockey season, the commercial breaks have been … Read the whole story