VidBlog
If Periscope or Meerkat existed when Mitt Romney gave his disastrous "47%" speech in Boca Raton during the 2012 campaign, it's quite likely an aide would see what was going … Read the whole story
Although small- and medium-sized businesses expect to increase their radio and TV spending over the next year, online marketing continues to dominate their growing … Read the whole story
- COMMENTARY
Nearly every day, the same questions arise about why viewability matters -- and even what it is. Despite the manifold efforts to explain, and … Read the whole story
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
- COMMENTARY
According to a new study by Wayin, the 2015 Wayin Real-Time Marketing Report, based on a survey of 200 manager and executive-level real-time marketers … Read the whole story
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Staff at the Federal Communications Commission reportedly are poised to recommend that the agency approve AT&T's $49 billion purchase of DirecTV. But some key … Read the whole story
- COMMENTARY
MCNs have emerged as an incredibly important conduit for entertainment brands to reach audiences they simply cannot find anywhere else. Viewers of MCNs are … Read the whole story
- COMMENTARY
It's my opinion that the growing popularity of video as a form of digital advertising is a bubble that is bound to burst. I … Read the whole story
COMMENTARYAppNexus has added a layer to its platform that allows advertisers and agencies -- as well as trading desks, networks and other ad tech … Read the whole story
