VidBlog
by P.J. Bednarski, Staff Writer
YouTube's hold on the online video market is firmly established but a new research tool is going to start reporting the "Top Video Creators Across Platforms," which, in its first … Read the whole story
by Wayne Friedman
Almost 70% of TV consumers do not make pay video-on-demand purchases (PVOD) on a monthly basis, movies and other content -- although there has … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter is preparing to launch a major new feature, dubbed "Project Lightning," that allows Twitter and its users to aggregate content around events in … Read the whole story
COMMENTARY
by Jeff Hassemer
While data teams everywhere work with developers and big data vendors to ingest, organize and utilize big data, marketers are left wondering when they'll … Read the whole story
by Tanya Gazdik
For the video campaign, the tequila company, co-owned by George Clooney, is asking friends and fans of the brand to document their idea of … Read the whole story
COMMENTARY
by Brian Shin, Op-Ed Contributor
How often do you watch a video ad to completion? One study found that 60% of viewers never make it to the end of … Read the whole story