YouTube's hold on the online video market is firmly established but a new research tool is going to start reporting the "Top Video Creators Across Platforms," which, in its first … Read the whole story
Almost 70% of TV consumers do not make pay video-on-demand purchases (PVOD) on a monthly basis, movies and other content -- although there has … Read the whole story
Twitter is preparing to launch a major new feature, dubbed "Project Lightning," that allows Twitter and its users to aggregate content around events in … Read the whole story
While data teams everywhere work with developers and big data vendors to ingest, organize and utilize big data, marketers are left wondering when they'll … Read the whole story
For the video campaign, the tequila company, co-owned by George Clooney, is asking friends and fans of the brand to document their idea of … Read the whole story
How often do you watch a video ad to completion? One study found that 60% of viewers never make it to the end of … Read the whole story