VidBlog
by P.J. Bednarski, Staff Writer
Omnigon's new software, BracketPro, will now make it possible for sports networks and all kinds of publishers to let users weigh in on "best-of" subjects. It lets them vote using … Read the whole story
by Joe Mandese
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Native is under trial as four in ten people use ad-blocking technology -- which means brands need to get in the content game -- … Read the whole story
by Wayne Friedman
U.S. TV homes with subscription video-on-demand services -- and overall SVOD revenue -- will rise to nearly 60% in five years. SVOD revenue for … Read the whole story
-
by Thom Forbes
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
by Tyler Loechner
SpotXchange, a supply-side platform (SSP) for video advertising, on Monday announced the appointment of ad tech veteran Leon Siotis as managing director, UK and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Storytellers are familiar with making stories for the big screen and on television, but what happens when the screen shrinks to a size that … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Cell phones were allowed onto golf's U.S. Open course this year, but Meerkat and Periscope streaming were not only prohibited but policed online. So … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Inspired by the example provided again and again by live sports, the TV networks are trying to figure out how to apply the sports … Read the whole story