At their worst, on video or in print, naive ads look like really bad knockoffs of legitimate news content. At their best, they look like really good knockoffs of legitimate … Read the whole story
It appears we're finally about to enter the hoverboard era. Did you see this thing yesterday? Lexus, of all manufacturers, claims that it has … Read the whole story
Facebook's Atlas system for targeting and measuring advertising has been live in its current from since September 2014, and there's a lot of anecdotal … Read the whole story
A coupla months ago, my nearly 100-year-old house flooded, thanks to rusted and rotted radiator pipework in an ancient heating system that decided it … Read the whole story
Although over-the-top TV services may be the hot thing for many TV executives, retaining customers could be difficult -- just a few video mishaps … Read the whole story
Mother's Day advertising campaigns typically garner significant levels of interest. This May, nine brands launched their Mother's Day campaigns only to have audience attentions … Read the whole story
WideOrbit, an ad management software firm and programmatic TV tech provider, on Friday announced the appointment of Mickey Wilson as chief marketing officer. Wilson … Read the whole story
What was billed as a debate between Al Gore and Martin Sorrell at the Cannes Lions this morning turned into a deep, soul-searching quest … Read the whole story