VidBlog
by P.J. Bednarski, Staff Writer
Verizon's new mobile video service will entice users by letting them watch free, or at a discount, in return for watching ads. That should be enticing advertisers by collecting a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Four decades into the interactive gaming era, and marketers still struggle to leverage this new medium in the way they did radio, print and … Read the whole story
by Tyler Loechner
Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report … Read the whole story
COMMENTARY
by Samantha Johnson
As marketers, we have to stop thinking of the estimated 75 million+ baby boomers as a generation that is technologically adverse, especially as it … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I just moved to a new home in a new (to me) town in a new (to me) state. This meant changing cable providers … Read the whole story
COMMENTARY
by Mark Yeager
We're about halfway through the year. As a marketer, you should know how your results are looking next to your goals. If you don't, … Read the whole story
by Joe Mandese
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
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by Erik Sass
Dow Jones CEO Will Lewis said he is leery of big technology firms like Facebook, Apple and Google pushing their way into the content … Read the whole story