VidBlog
Verizon's new mobile video service will entice users by letting them watch free, or at a discount, in return for watching ads. That should be enticing advertisers by collecting a … Read the whole story
COMMENTARYFour decades into the interactive gaming era, and marketers still struggle to leverage this new medium in the way they did radio, print and … Read the whole story
Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report … Read the whole story
- COMMENTARY
As marketers, we have to stop thinking of the estimated 75 million+ baby boomers as a generation that is technologically adverse, especially as it … Read the whole story
- COMMENTARY
I just moved to a new home in a new (to me) town in a new (to me) state. This meant changing cable providers … Read the whole story
- COMMENTARY
We're about halfway through the year. As a marketer, you should know how your results are looking next to your goals. If you don't, … Read the whole story
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
Dow Jones CEO Will Lewis said he is leery of big technology firms like Facebook, Apple and Google pushing their way into the content … Read the whole story
