VidBlog
by P.J. Bednarski, Staff Writer
Two high profile articles, one on Slate, the other from Mashable, details how some Facebook users are downloading YouTube videos, stripping out the most identifiable aspects, and reposting them on … Read the whole story
by Tyler Loechner
A lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest quarterly TV viewing figures from Nielsen, reported by Marketing Charts, youth as a whole are watching less TV, and the … Read the whole story
by Ben Frederick
The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Meerkat, the adorably named group streaming video app unceremoniously given the boot by Twitter during this year's SXSW conference, is moving on and finding … Read the whole story
by Gavin O'Malley
Facebook is now letting people pick the friends and Pages they want to the see most often represented at the top of their News … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People with short attention spans everywhere, rejoice! Facebook is tweaking the interface for videos displayed in its newsfeed, allowing users to float videos from … Read the whole story
COMMENTARY
by Zohar Dayan, Op-Ed Contributor
With Facebook reportedly serving up more than 4 billion video views a day and mobile video viewing up more than 16 times what it … Read the whole story
by Tyler Loechner
Ad tech platform AerServ is expanding into the world of mobile video. The company has taken its biggest step yet to grow its mobile … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
The Grateful Dead's historic "Fare Thee Well" extravaganzas cemented the band's legacy as the most powerful multiplatform music brand to emerge from the Summer … Read the whole story
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by Amy Corr
How did I miss this video when "Pitch Perfect 2" premiered? This video is so bad, it's good. Schick/Skintimate partnered with the movie to … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
When Snapchat, the messaging app popular with teens and millennials, recently announced that it was monetizing its geo-filter digital stickers, a global brand was … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After several years of so-so fitness trackers and the abomination known as Google Glass, the debut of Apple Watch was supposed to inaugurate the … Read the whole story