Two high profile articles, one on Slate, the other from Mashable, details how some Facebook users are downloading YouTube videos, stripping out the most identifiable aspects, and reposting them on … Read the whole story
A lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited … Read the whole story
According to the latest quarterly TV viewing figures from Nielsen, reported by Marketing Charts, youth as a whole are watching less TV, and the … Read the whole story
The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts … Read the whole story
Meerkat, the adorably named group streaming video app unceremoniously given the boot by Twitter during this year's SXSW conference, is moving on and finding … Read the whole story
Facebook is now letting people pick the friends and Pages they want to the see most often represented at the top of their News … Read the whole story
People with short attention spans everywhere, rejoice! Facebook is tweaking the interface for videos displayed in its newsfeed, allowing users to float videos from … Read the whole story
With Facebook reportedly serving up more than 4 billion video views a day and mobile video viewing up more than 16 times what it … Read the whole story
Ad tech platform AerServ is expanding into the world of mobile video. The company has taken its biggest step yet to grow its mobile … Read the whole story
The Grateful Dead's historic "Fare Thee Well" extravaganzas cemented the band's legacy as the most powerful multiplatform music brand to emerge from the Summer … Read the whole story
How did I miss this video when "Pitch Perfect 2" premiered? This video is so bad, it's good. Schick/Skintimate partnered with the movie to … Read the whole story
When Snapchat, the messaging app popular with teens and millennials, recently announced that it was monetizing its geo-filter digital stickers, a global brand was … Read the whole story
After several years of so-so fitness trackers and the abomination known as Google Glass, the debut of Apple Watch was supposed to inaugurate the … Read the whole story