VidBlog
by P.J. Bednarski, Staff Writer
According to Ampere Analysis, the 100 largest YouTube multichannel networks have a collective valuation of nearly $10 billion. It says the average MCN is worth ten cents per monthly view. … Read the whole story
by Wendy Davis
TVEyes' practice of allowing users to share and download news videos could "destabilize" the broadcast network's digital distribution efforts, Fox News argues in new … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Netflix is on a fast track for growth this year, and it's not the only over-the-top service adding heft. By the end of 2015, … Read the whole story
by Ben Frederick
The Media Rating Council (MRC) has accredited Needham, MA-based advertising firm Extreme Reach for video ad viewability measurement. The accreditation adds another vendor marketers … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
So while I admired the frankness of Grey Goose's initial branding, I stuck to my usual routine of drinking only those vodkas in which … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Meerkat, the adorably named group streaming video app unceremoniously given the boot by Twitter during this year's SXSW conference, is moving on and finding … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Why do marketers buy display advertising? Why do they deal with such a complex programmatic ecosystem? Why do marketers do any marketing at all? … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Umair Haque, the director of the Havas Media Lab, has written (in a personal blog apparently not related to Havas) a provocative argument against … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
On June 20, 2006, the BBC's Web site published the article "Heiress killed in fit of jealousy," which discussed the manslaughter conviction of Richard … Read the whole story
by Tyler Loechner
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
by Aaron Baar
"We're trying to remind consumers in a positive way about how [paper and packaging] connects with their lives. It's a reminder about the role … Read the whole story