VidBlog
According to Ampere Analysis, the 100 largest YouTube multichannel networks have a collective valuation of nearly $10 billion. It says the average MCN is worth ten cents per monthly view. … Read the whole story
TVEyes' practice of allowing users to share and download news videos could "destabilize" the broadcast network's digital distribution efforts, Fox News argues in new … Read the whole story
- COMMENTARY
Netflix is on a fast track for growth this year, and it's not the only over-the-top service adding heft. By the end of 2015, … Read the whole story
The Media Rating Council (MRC) has accredited Needham, MA-based advertising firm Extreme Reach for video ad viewability measurement. The accreditation adds another vendor marketers … Read the whole story
- COMMENTARY
So while I admired the frankness of Grey Goose's initial branding, I stuck to my usual routine of drinking only those vodkas in which … Read the whole story
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Meerkat, the adorably named group streaming video app unceremoniously given the boot by Twitter during this year's SXSW conference, is moving on and finding … Read the whole story
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Why do marketers buy display advertising? Why do they deal with such a complex programmatic ecosystem? Why do marketers do any marketing at all? … Read the whole story
- COMMENTARY
Umair Haque, the director of the Havas Media Lab, has written (in a personal blog apparently not related to Havas) a provocative argument against … Read the whole story
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On June 20, 2006, the BBC's Web site published the article "Heiress killed in fit of jealousy," which discussed the manslaughter conviction of Richard … Read the whole story
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
"We're trying to remind consumers in a positive way about how [paper and packaging] connects with their lives. It's a reminder about the role … Read the whole story
