VidBlog
by P.J. Bednarski, Staff Writer
Unruly,just announced its cost-per-completed view (CPCV) idea, which allows advertisers to pay for a view only when it's been watched for 30 seconds. Take that, Facebook. Read the whole story
by Wayne Friedman
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile ads should not just be smaller, location-aware, or "native" in the familiar sense. Their basic functionality should conform to the mobile use cases. Read the whole story
by Gavin O'Malley
Facebook is testing a "Watch Later" button on select desktop videos. The DVR-like options clearly threatens many ontent platforms from YouTube to Instapaper. Read the whole story
COMMENTARY
by Karen Koslow, Op-Ed Contributor
We need to focus on the talent executing hybrid strategies within marketing's new normal. The fact is, CMOs are lacking teams with the right … Read the whole story
by Laurie Sullivan
Big data and analytics company Zeta Interactive said Wednesday it has closed a $125 million round of financing in a mix of debt and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million 'white-goods' smart devices … Read the whole story
by Aaron Baar
"They are making their presence known," Chris Ely, senior manager for industry analysis at the CEA, tells "Marketing Daily." "If those products did not … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I don't know exactly what to make of GoPro's most recent web-busting superclip, "GoPro HERO4 Session: So Small. So Stoked." I am a member … Read the whole story
by Laurie Sullivan
Google took a YouTube video and aired it on TV during the commercial break in the ESPY broadcast just prior to Caitlyn Jenner receiving … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The e-commerce arena, long dominated by Amazon, is heating up with new initiatives from the other online titans, Google and Facebook. Earlier this week … Read the whole story