VidBlog
by P.J. Bednarski, Staff Writer
Verizon's new video service, built around the idea that mobile video is the way things are moving, will still launch later this summer but apparently all the bells and whistles … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As recently as five years ago mobile video was a niche medium at best, but it's now mainstream. Over half the global population is … Read the whole story
by Gavin O'Malley
Facebook is giving publishers more control over how their videos are organized and shared. A new video uploading system gives Page owners customized distribution … Read the whole story
COMMENTARY
by Rob Massa, Op-Ed Contributor
Facebook recently announced that they are testing lead-generation-based mobile ads with selected brands globally. Lead generation ads have been around for a while. No … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Over the last few months, I've sat in multiple meetings with Fortune 100 brands discussing data and digital advertising. On multiple occasions I've heard … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's right -- the majority of display is now not viewable, leading to a potential spend of GBP485m on inventory that will not be … Read the whole story
by Wayne Friedman
Worldwide advertising spending will slow down in 2015 from previous estimates, but the U.S. continues to command the greatest share. Internet advertising spending will … Read the whole story
by Wayne Friedman
Some 54% of homes with kids 18 and younger have watched OTT content on a TV set -- through connected TV devices/platforms. This compares … Read the whole story