Jeetendr Sehdev, whose JAAM index is a scientific approach to ensure celebrity brand partnership success, has complied a list of the people young people really find influential,, and Jennifer Lawrence … Read the whole story
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
Not only are Millennials focusing their viewing time on digital devices, younger kids are concentrating on the even smaller screen. While media consumers watch … Read the whole story
The advice I have dispensed in this column to premium publishers these past 10 years has been fulfilling for me to give -- and … Read the whole story
Viewability is a major priority in all digital advertising today, but nowhere is this more challenging than in the world of in-app mobile video … Read the whole story
Turn, a demand-side platform (DSP), on Thursday announced it has inked a deal with media measurement and analytics firm Moat. Read the whole story
Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and … Read the whole story
A social video startup is slowly but steadily building a group of dedicated users. Initially intended as a question-and-answer social video app, Weev quickly … Read the whole story
NBCUniversal's second-quarter television results showed a decline in advertising numbers for its cable networks and a slight gain for its broadcast properties. Both cable … Read the whole story