Whatever YouTube does with its pay version, it's facing a battle for subscribers, and the the later it waits to get started the more problematic it will be. Asking people … Read the whole story
According to reports, an upcoming Verizon app-based OTT video service will leverage ad tech and content from newly acquired AOL. Read the whole story
Google will permanently remove mobile app interstitials based on a recent study it ran showing the disruption the ads cause consumers while using a … Read the whole story
For a few years, media agency group Havas has published an annual index of "Meaningful Brands." The index measures if consumers could see themselves … Read the whole story
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industry: equity derivatives at Kidder Peabody, where he focused on hedging transactions for … Read the whole story
In truth, I wanted to wait to write a blog touching on this topic. But if once is chance, twice is coincidence and three … Read the whole story
As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to … Read the whole story
It will make 'Mad Men' look like 'Rebecca of Sunnybrook Farm,' per Della Femina. Read the whole story
AT&T's $49 billion merger with DirecTV cleared its last regulatory hurdle today, when the Federal Communications Commission announced it had approved the deal. Read the whole story
Television personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like … Read the whole story
By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's … Read the whole story
Red Bull secured a place on the leaderboard after an active day on social media. The brand's engagement was supported by posts surrounding the … Read the whole story