PGA Tour Live, a new over the top pro golf subscription service, starts tomorrow, as another sports organization stretches the boundaries of fandom. Read the whole story
TubeMogul, a programmatic ad tech company that went public last year, is expanding its portfolio. Starting Wednesday, TubeMogul is adding display advertising support to … Read the whole story
That mobile video viewing is growing rapidly seems a given. But by how much is up for debate. Figures and reports can vary widely, … Read the whole story
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
A jar of spaghetti sauce or a bag of chips might not be the ideal Christmas gift, but CPG brands have a major opportunity … Read the whole story
With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all … Read the whole story
David S. Taylor, Procter & Gamble's group president of global beauty, grooming and health care - with hands-on experience in everything from plant production … Read the whole story
comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The … Read the whole story
Social media apps are the first thing people check on their smartphones when they wake up in the morning and one of the most … Read the whole story
In a world where we're all running a million miles an hour, it's incredible how little attention we pay to how we speak. Sadly, … Read the whole story