Tremor Video analyzed June data and discovered that certain parts of the country watch some kinds of videos more than other kinds. Is there a reason Upper Midwest video viewers … Read the whole story
AudienceScience, a demand-side platform that services brands and marketers directly, will this week announce the launch of a new cross-device targeting technology called "Signature." Read the whole story
If you ever feel like you really need to boil yourself down to some basic attributes so people can form judgments about you more … Read the whole story
With a suggested retail of $1.69, they are Dannon's first foray into premium Greek yogurt, which makes up 5 to 10% of the total … Read the whole story
Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search … Read the whole story
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads to consumers based on contextual data beyond physical location, has added video ads. Read the whole story
A jar of spaghetti sauce or a bag of chips might not be the ideal Christmas gift, but CPG brands have a major opportunity … Read the whole story
The Enthusiast Network is ramping up its sponsored video content efforts. The most recent native video program highlights the capabilities of the new Toyota … Read the whole story
Because I just read an article in Time magazine, "The Next Social Security Crisis - Why American women are bearing the brunt of the … Read the whole story
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story