VidBlog
by P.J. Bednarski, Staff Writer
ZenithOptimedia today announced, to the utter surprise of nobody this side of Leslie Moonves, that the number of people watching "conventional" TV will peak this year as online video overtakes … Read the whole story
by Larissa Faw
The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
NBCUniversal is hip to what the kids are doing nowadays, daddy-o: it's all happening on the Internet, and it wants in, baby! Toward that … Read the whole story
by Aaron Baar
"The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The sizable round raised by digital media measurement and fraud detection firm Integral Ad Science shows that investor interest in ad tech has not … Read the whole story
by Laurie Sullivan
Chicago-based 4C, a data science software company, has acquired Netherlands-based Teletrax to connect digital ads with television broadcasts, to simultaneously serve the brand's advertisements … Read the whole story
COMMENTARY
by Aliza Freud, Columnist
In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale … Read the whole story
by Laurie Sullivan
Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as August. … Read the whole story
COMMENTARY
by Jeff Davis, Op-Ed Contributor
Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search … Read the whole story