Video Daily
Friday, July 31, 2015
  • Number Of Regular Linear TV Watchers Will Start To Fall In 2016

    The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms … Read the whole story

  • NBCU To Invest in BuzzFeed, Vox

    NBCUniversal is hip to what the kids are doing nowadays, daddy-o: it's all happening on the Internet, and it wants in, baby! Toward that … Read the whole story

  • OTT Services Seeing High Churn Rates

    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story

  • Investors Zero In On Ad Fraud Detection

    The sizable round raised by digital media measurement and fraud detection firm Integral Ad Science shows that investor interest in ad tech has not … Read the whole story

  • 4C Acquires Teletrax To Link Social, Search With Television Ads

    Chicago-based 4C, a data science software company, has acquired Netherlands-based Teletrax to connect digital ads with television broadcasts, to simultaneously serve the brand's advertisements … Read the whole story

  • Video Killed The TV Star

    In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale … Read the whole story

  • Microsoft To Stop Serving Content Ads

    Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as August. … Read the whole story

  • Programmatic Video Prepares For Takeoff

    Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search … Read the whole story