VidBlog
It's interesting to watch the kind of streaming content that isn't flattened and homogenized to satisfy advertisers or mass audiences. But that doesn't mean you can torture your paying customers. Read the whole story
Google is trying to expand its view of ad viewability, a key metric in the online advertising industry, by updating a patent describing a … Read the whole story
- COMMENTARY
Better ad delivery won't solve the premium shortage. Improving ad creative quality will. Read the whole story
COMMENTARYGoogle this week announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled … Read the whole story
While Cablevision Systems Corp. lost more ground for its video subscribers in the second quarter, it mostly made up for it with new high-speed … Read the whole story
- COMMENTARY
Brands are constantly tasked not only with beating out competitors for market share, but also fighting for their audiences' attention as they move throughout … Read the whole story
Capping a busy day, video ad tech firm Tremor Video on Thursday released its financial results for the second quarter of 2015. The company … Read the whole story
- COMMENTARY
Meerkat and Periscope are getting some competition -- sort of. Facebook is getting into the mobile live-streaming video game with a new service, "Live," … Read the whole story
- COMMENTARY
Programmatic TV, regarded as the next great disruptive force in digital advertising, is projected to reach $10 billion in 2019, according to Magna Global. … Read the whole story
- COMMENTARY
Here's a projection to put things into perspective: IPG Mediabrands' Magna Global recently predicted that U.S. marketers will spend $10 billion of their TV … Read the whole story
