VidBlog
by P.J. Bednarski, Staff Writer
Disney is the entertainment brand most kids 8-18 are aware of, according to a new PwC study. But YouTube and Netflix are the entertainment brands young viewers are most interested … Read the whole story
by Ben Frederick
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
A good gimmick and early momentum among a dedicated user base can do wonders for any platform. But lasting success requires additional traits, including … Read the whole story
by Laurie Sullivan
As Google moves to focus on its roots in advertising and marketing -- from search to programmatic display and video -- the majority of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After years of raking Hollywood A-listers over the coals, TMZ is coming in for some unwelcome publicity of its own, courtesy of a highbrow … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be … Read the whole story
by Tyler Loechner
TubeMogul, a programmatic ad platform that specializes in video advertising, on Monday released its second quarter 2015 earnings report, revealing revenue of $45.4 million … Read the whole story
by Wayne Friedman
New early research from CBS shows almost one-quarter of viewing of broadcast programs by millennials comes from "sources outside established currency parameters." Read the whole story
by Gavin O'Malley
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, … Read the whole story
by Ben Frederick
Many advertisers see video as the future of mobile advertising, and that vision is starting to get backed up by hard numbers. Read the whole story