A new report from the Digital Place Based Advertising Association (DPBAA), which surveyed 310 media planners, discloses that 68% of them rate TV high in effectiveness, confirming its continuing status … Read the whole story
YouTube has added more than 1,000 songs to its YouTube Audio Library, making them searchable by name, genre, mood, instrument, duration, and more. Read the whole story
Digital publishing platform Flipboard is expanding its advertising offerings with a new video product called Video Ads with Cinema Loop, which allow advertisers to … Read the whole story
Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic TV advertising, has acquired BlackArrow, a leading developer of the ad-supported video-on-demand marketplace. … Read the whole story
Starting September 1, Amazon will no longer allow Flash-based ads to serve on its network or across its Amazon Advertising Platform. The move comes … Read the whole story
Actress and dog parent Sarah Hyland has teamed up with Merial to create the program video that shares the great lengths dog owners will … Read the whole story
As the new TV market evolves, it's important to focus not so much on either extreme or the rhetoric but more on research and … Read the whole story
Every now and again even I, with all my rational wisdom (I am, after all Dutch) have to throw my hands in the air … Read the whole story
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers … Read the whole story
If we are speaking of luring the weak into following their worst impulses, or of promising illusory benefits, or failing to disclose potential harm, … Read the whole story