VidBlog
by P.J. Bednarski, Staff Writer
The Big and Small Shop: The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, but OTT's growth continues … Read the whole story
by Karl Greenberg
Doug Murtha, group VP of Scion, tells "Marketing Daily" that a key objective is authenticity. "We have established over time that working with people … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Nick Dager, publisher of the Digital Cinema Report, has written for all the industry trade magazines about motion picture production, creating the Technology column … Read the whole story
by Tanya Gazdik
"Having the researcher asking ever more desperate questions seemed like a fun way to remind pet parents that they have to take responsibility for … Read the whole story
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by Erik Sass
Conde Nast is bolstering its in-house native content outfit, 23 Stories, with two new senior-level appointments from within the company -- Josh Stinchcomb to … Read the whole story
by Wayne Friedman
"Fear The Walking Dead" -- a "prequel" of the highly rated Walking Dead series -- launched Sunday with a massive Nielsen 10.1 million viewers, … Read the whole story
COMMENTARY
by Nancy Harhut, Op-Ed Contributor
Read this first. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a report from The CMO Council and Netline, just 15% of senior marketers in North America consider their demand generation strategies to … Read the whole story