VidBlog
by P.J. Bednarski, Staff Writer
Referring to ad buys on YouTube and Facebook in particular, WPP's Sir Martin Sorrell said an unnamed client suggested "it's all overplayed and that the video focus and the value … Read the whole story
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by Wayne Friedman
Most video streaming continues to come from a small number of TV homes -- and nearly 80% of that content comes from licensed TV … Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online … Read the whole story
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by Thom Forbes
Burger King is proposing that arch-rival McDonald's join it in a one-day cease-fire by opening a pop-up shop in Atlanta on Sept. 21 to … Read the whole story
by Tyler Loechner
Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile … Read the whole story
COMMENTARY
by Matt Tanner, Op-Ed Contributor
Everyone likes to feel special. And delivering that all-important personal touch to consumers has always been a great way to generate loyalty and drive … Read the whole story
by Ben Frederick
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-feed video service Story today, called Story 2.0. The first version of Story, … Read the whole story
by Laurie Sullivan
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
by Steve McClellan
The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference … Read the whole story
by Wayne Friedman
Connected TV homes continue to make gains in the TV marketplace. Now 45% of TV sets sold in the U.S. are connected TVs -- … Read the whole story
by Ben Frederick
Rovio Entertainment, the maker of mobile game "Angry Birds," announced today that it will lay off up to 260 employees. "Angry Birds 2" had … Read the whole story
by Erik Sass
Total magazine audiences grew again in July, according to the latest Magazine Media 360 Brand Audience Report from the MPA - The Association of … Read the whole story
by Erik Sass
The Wall Street Journal has launched a new mobile-only app for the iPhone, "What's News," providing a digital version of the news-at-a-glance feature from … Read the whole story