VidBlog
by P.J. Bednarski, Staff Writer
Nielsen says it now reports Netflix and Amazon viewer data it is has collected with major studios, and Netflix now admits, it gives some viewership information to the majors too.. … Read the whole story
by Steve McClellan
As part of the agreement, WPP units will enter into the first "beta partnership" with Pound, a BuzzFeed offering that analyzes how content shares … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly … Read the whole story
by Tyler Loechner
StickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmatic direct" sales capabilities to its platform. Publishers can use StickyAds' new product … Read the whole story
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by Richard Whitman, Columnist
It's a thing. No doubt you've seen many of them over the years. I'm talking about automatic ad creation widgets that promise to automagically … Read the whole story
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by Ben Frederick
Appnext, a Tel Aviv-based programmatic platform, has announced the launch of a native video ad solution, allowing publishers to serve ads on a cost-per-install … Read the whole story
by Laurie Sullivan
YouTube took on Amazon Twitch Wednesday with the official launch of YouTube Gaming, a video game-streaming portal. Read the whole story