VidBlog
by P.J. Bednarski, Staff Writer
I saw a bunch of commercials all in a row last Tuesday, broadcast live. Remarkable! At the time, I remembered thinking that the premiere of “The Late Show with
Stephen … Read the whole story
by Erik Sass
Nylon has struck a "first look" deal with Endemol Shine North America and Just Entertainment Studios giving the latter companies the right to develop … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's not just a technical debate any more -- proving that ads and particularly videos are viewable to humans is being championed at the … Read the whole story
by Ben Frederick
PubMatic's mobile business grew 200% YOY in first half of 2015. Video advertising gets higher CPMs than other forms of digital advertising, due to … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at … Read the whole story
by Tyler Loechner
According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Today's column will be an interpretive exercise of sorts. I will sort through the scraps on my desk and attempt to make sense of … Read the whole story
by Larissa Faw
TVGla has applied augmented-reality type technology to a new mobile promotion for the Universal film Everest, now in theaters. The film depicts a disastrous … Read the whole story
by Wendy Davis
A federal appellate court could soon decide whether FilmOn is entitled to a cable license. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Apple News launched Wednesday with growing momentum, thanks to a raft of new publishers that announced partnerships simultaneously with the unveiling. The list of … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
As mobile gains traction, Instagram, Pinterest, Snapchat have all been trying to plug gaps and monetize their platforms. The progress has picked up in … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
The oldest members of Gen Z are still in college, and most haven't had more serious employment than summer jobs. Yet, the next generation … Read the whole story