VidBlog
I saw a bunch of commercials all in a row last Tuesday, broadcast live. Remarkable! At the time, I remembered thinking that the premiere of “The Late Show with Stephen … Read the whole story
Nylon has struck a "first look" deal with Endemol Shine North America and Just Entertainment Studios giving the latter companies the right to develop … Read the whole story
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It's not just a technical debate any more -- proving that ads and particularly videos are viewable to humans is being championed at the … Read the whole story
PubMatic's mobile business grew 200% YOY in first half of 2015. Video advertising gets higher CPMs than other forms of digital advertising, due to … Read the whole story
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Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at … Read the whole story
According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 … Read the whole story
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Today's column will be an interpretive exercise of sorts. I will sort through the scraps on my desk and attempt to make sense of … Read the whole story
TVGla has applied augmented-reality type technology to a new mobile promotion for the Universal film Everest, now in theaters. The film depicts a disastrous … Read the whole story
A federal appellate court could soon decide whether FilmOn is entitled to a cable license. Read the whole story
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Apple News launched Wednesday with growing momentum, thanks to a raft of new publishers that announced partnerships simultaneously with the unveiling. The list of … Read the whole story
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As mobile gains traction, Instagram, Pinterest, Snapchat have all been trying to plug gaps and monetize their platforms. The progress has picked up in … Read the whole story
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The oldest members of Gen Z are still in college, and most haven't had more serious employment than summer jobs. Yet, the next generation … Read the whole story
