VidBlog
by P.J. Bednarski, Staff Writer
New data from Hub Research shows how dramatically online viewing habits are changing, but one relatively new obsession--live streaming--apparently impresses the video industry more than it does
users. Read the whole story
by Wayne Friedman
Philippe Dauman, president and CEO of Viacom, says the company looks to other measures -- social media and otherwise -- in determining the health … Read the whole story
COMMENTARY
by Jonathan Frangakis, Op-Ed Contributor
Ad blocking signals a troubling realization for app developers. Users don't want annoying ads -- in their browser, mobile experience, or anywhere. This spells … Read the whole story
by Gavin O'Malley
Appealing to a broader audience, Snapchat just entered into a one-year content distribution deal with the National Football League. Per the pact, the league … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If TV is everywhere, then hasn't the TV industry won? This question arises as the TV biz prepares to strut its stuff Sunday at … Read the whole story
by Wayne Friedman
Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime … Read the whole story
COMMENTARY
by David Measer, Op-Ed Contributor
Sure, we all know the Millennials. You know, the biggest generation ever. The ones so full of optimism and creativity. The ones obsessed with … Read the whole story
by Erik Sass
Lifestyle publishing juggernaut Refinery29, which has built an online media empire covering fashion and culture, is expanding overseas with its first international branch in … Read the whole story
-
by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by … Read the whole story
by Tyler Loechner
Townhall Media, a conservative news organization and Salem Media Group company, has announced that it will begin using OpenX's "header bidding" technology to sell … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at … Read the whole story