New data from Hub Research shows how dramatically online viewing habits are changing, but one relatively new obsession--live streaming--apparently impresses the video industry more than it does users. Read the whole story
Philippe Dauman, president and CEO of Viacom, says the company looks to other measures -- social media and otherwise -- in determining the health … Read the whole story
Ad blocking signals a troubling realization for app developers. Users don't want annoying ads -- in their browser, mobile experience, or anywhere. This spells … Read the whole story
Appealing to a broader audience, Snapchat just entered into a one-year content distribution deal with the National Football League. Per the pact, the league … Read the whole story
If TV is everywhere, then hasn't the TV industry won? This question arises as the TV biz prepares to strut its stuff Sunday at … Read the whole story
Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime … Read the whole story
Sure, we all know the Millennials. You know, the biggest generation ever. The ones so full of optimism and creativity. The ones obsessed with … Read the whole story
Lifestyle publishing juggernaut Refinery29, which has built an online media empire covering fashion and culture, is expanding overseas with its first international branch in … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by … Read the whole story
Townhall Media, a conservative news organization and Salem Media Group company, has announced that it will begin using OpenX's "header bidding" technology to sell … Read the whole story
Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at … Read the whole story