VidBlog
by P.J. Bednarski, Staff Writer
A study from YuMe concludes lots of us are just streaming TV shows, or researching them, or using online services to discover when they're on, or binge-watching. Read the whole story
by Laurie Sullivan
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
by Wendy Davis
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
by Joe Mandese
MediaCom USA has raided a key executive from rival ZenithOptimedia's U.K. operations to serve as its new chief client officer. Tom Cijffers joins from … Read the whole story
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by Wayne Friedman
Music industry business was tepid in the first six months of the year. Overall music retail value slipped 0.5% to $3.17 billion, with total … Read the whole story
by Gavin O'Malley
Adelphic, the mobile-focused demand-side platform, is expanding its video footprint through a new partnership with Opera Mediaworks. Adelphic is now the only brand-focused DSP … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The power of traditional television has always been conveyed in three little convincing words used for ages by CMOs, agency media strategists and creatives … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
An Evercore ISI Group study of 866 millennial men and women showed that while the younger generation watches most of its video online, they … Read the whole story
COMMENTARY
by Joe Mandese
Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Are you more a "color" commentator or a play-by-play person? Do you find yourself surfacing random pieces of trivia about the athletes you're looking … Read the whole story