VidBlog
by P.J. Bednarski, Staff Writer
BrandID Suite will not only identify the right videos for brands to advertise in, but will present those ads at the right time to the right people. At an Advertising … Read the whole story
by Wayne Friedman, Laurie Sullivan
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
COMMENTARY
by Bob Gilbreath, Op-Ed Contributor
Those of us who work in the vast marketing ecosystem should take those lessons to heart if we hope to survive the consumer revolution … Read the whole story
by Wayne Friedman
Comcast has announced a new ad-supported digital video platform focused around independent digital video players, called Watchable, in a move that had been expected. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new series from Adotas: "Online Advertising, Life After Mobile Ad Blocking,"... gives mobile users the tools they need to block ads … Read the whole story
COMMENTARY
by Maggie Malek
The antidote to ad blocking lies in integrated and sophisticated social media programs that serve up more of what consumers prefer -- meaningful content … Read the whole story
by Karlene Lukovitz
Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffered dollar sales declines in the 52 weeks ending June 30, and combined … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forrester, says when it comes to attribution, marketers continue to point to a … Read the whole story
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by Ben Frederick
ViewLift helps publishers build apps so that they can reach their customers directly. VP of platforms and marketing Michael Kohn weighed in on the … Read the whole story
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by Richard Whitman, Columnist
Speaking at H+K Strategies D2 Conference in London, Sir Martin Sorrell made it known he is not happy with what he sees as a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stealing TV advertising dollars for other media? Oh, no. Everyone want to help marketers with their TV spending. Facebook said that across 42 U.S. … Read the whole story