VidBlog
by P.J. Bednarski, Staff Writer
The CBS research chief, speaking at Advertising Week on Wednesday, said this may be the media industry's greatest period of waste ever. Poltrack complains that the shorthand -- "millennials don't … Read the whole story
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by Laurie Sullivan
Which Presidential candidates are best at reaching the correct audience with targeted advertising and marketing messages? Results of an online poll released during Advertising … Read the whole story
COMMENTARY
by Ashley Deibert, Columnist
The digital experience has improved leaps and bounds over the past decade, especially when it comes to being able to easily locate video content … Read the whole story
by Wayne Friedman
CBS will become the first network to include digital video viewing of its shows in its traditional TV ratings. Nielsen says this is a … Read the whole story
by Laurie Sullivan
Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Ooyala's quarterly Global Video Index, younger consumers continue to drive the adoption of mobile video, seeing it as the core of their … Read the whole story
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by Wayne Friedman
TV viewers want to connect with programming -- as well as their friends and family. But in a future, automated TV programmatic world, this … Read the whole story
by Karl Greenberg
Nissan's Robert Brown and Steve Savic, ECD at Nissan agency Critical Mass, showed off some recent campaigns at Advertising Week where the product pitch … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't … Read the whole story
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by Richard Whitman, Columnist
Brand-told stories work harder for a brand when they appear on neutral platforms (YouTube, for example) or sites owned by the advertiser. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who … Read the whole story