VidBlog
by P.J. Bednarski, Staff Writer
Visible Measures says when new ad campaigns start, that means a big bump up in YouTube views for a brand's existing ads. Read the whole story
COMMENTARY
by Michael Goefron, Op-Ed Contributor
Because consuming TV content is not a lean-back experience when it's viewed online, consumers are in a different frame of mind. Laptops, smartphones and … Read the whole story
by Gavin O'Malley
Trying to keep mobile users engaged, Facebook this week is rolling out some new mobile-friendly features for profile pages, including video integration. Facebook has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Maybe major media companies have dipped their toes too deep into the waters of subscription video-on-demand operators like Netflix and Amazon. In an investor … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Recently, I was talking to the CMO of a large brand who expressed his frustration with the current state of brand marketing measurement. He … Read the whole story
by Wayne Friedman
TV networks increasingly get a sizable piece -- almost 30% -- of their total month-long viewing of a TV program from millennials/Gen Xers' after … Read the whole story
COMMENTARY
by Bryan Noguchi, Op-Ed Contributor
With so shockingly few converts, it's easy to believe that the mantle of "accountability" in television advertising (really, advertising in any of its forms) … Read the whole story
by Laurie Sullivan
Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones create between the band and the fans. This month for the first time … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I am incapable of shaking the habit of reading "Sports Illustrated" every week. I admire that SI continues to push back against the prevailing … Read the whole story
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by Erik Sass
Immediately after its high-profile acquisition of "Business Insider," Axel Springer quietly took a stake in Thrillist Media Group, a digital media company targeting millennial … Read the whole story