User interaction with OTT services is still primitive and not very user-friendly. Apple TV aims to change that with a good universal search that will tell you what's where, Read the whole story
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
One of the main reasons advertisers have only tentatively put their dollars into mobile advertising is because the formats are unexciting and ineffective. It's … Read the whole story
To better compete against Periscope and other mobile-focused live video-streaming social networks, YouNow has raised an additional $15 million from Venrock, Oren Zeev and … Read the whole story
While the importance of accurate media content is important for a majority of media consumers, a sizable percentage prefer "entertaining" content over accuracy. For … Read the whole story
Images and videos have become the hot ticket to attract consumers looking for holiday gifts. In fact, product ads or product listing ads (PLA) … Read the whole story
Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view … Read the whole story
It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In … Read the whole story
This year the millennial generation, born between 1980 and 2000, surpassed baby boomers as the largest living American generation in U.S. history. With a … Read the whole story
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
Well, this is cute. Now don't get me wrong. I'm all for diversity in advertising. Except when the industry launches program after program after … Read the whole story