Viewers and voters can't do anything about the nauseating political ads that will fill TV airwaves pretty soon. But to avoid the $1 billion aimed for online political spending, they … Read the whole story
YouTube is projected to be the top over-the-top video service provider this year -- and five years from now -- in terms of monthly … Read the whole story
An array of big publishers are taking their cue from Nescafe and celebrating the moments of our lives with Twitter's new, curated news feature, … Read the whole story
Some years ago, one of the smartest guys I know in the media industry used a surprising analogy to describe the business to me. … Read the whole story
Data science tech company Civis Analytics began rolling out a media optimizer Tuesday. Company founders claim it will reinvent TV ad planning. The goal … Read the whole story
Marketing Charts notes that almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing's effectiveness is on … Read the whole story
After many years of offering TV station ratings and TV network viewing data, Rentrak is starting up a data service for syndication TV programming. … Read the whole story