VidBlog
by P.J. Bednarski, Staff Writer
Right now, the buzz phrase is "premium content." Defining it has gotten even more elastic as more clients demand it. Read the whole story
by Jess Nelson
Vidyard, a video and analytics marketing company, today announced the launch of its new personalized video solution for marketers. The product, Personalized Video, stems … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Since Apple announced the capabilities of iOS 9, there's been a lot of discussion about ad blocking technology. At the recent Advertising Week in … Read the whole story
by Ben Frederick
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
The rhetoric about ad blockers is reaching such a fever pitch that I am loath to add my voice to the current cacophony. Rather … Read the whole story
by Erik Sass
The BBC has entered into a video partnership deal with Yahoo, which will distribute syndicated video clips from BBC World News across Yahoo sites … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Back in the spring I wrote a post about Periscope and Meerkat, the first real-time video apps that had recently launched and saw hyper … Read the whole story
COMMENTARY
by Joel Melby, Op-Ed Contributor
TV media owners should be highly selective in the inventory they put up for bid and they should do so in a manner that … Read the whole story
COMMENTARY
by Dan Slivjanovski, Op-Ed Contributor
We should balance user sentiment with the necessity of the fair-value exchange. Read the whole story