VidBlog
by P.J. Bednarski, Staff Writer
Altogether programmatic ad buying of display ads will surpass traditional direct sales this year, accounting for about 3 out of every 5 digital dollars spent. Read the whole story
by Gavin O'Malley
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The proportion of American adults who use social networking sites rocketed from 7% in 2005 to 65% today, according to Pew Research Center, which … Read the whole story
by Ben Frederick
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Celebrity sells (or so read the headline of today's DUH Daily) and attention-craving brands are more desperate than ever to sidle up to any … Read the whole story
by Wayne Friedman
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite … Read the whole story
-
by P.J. Bednarski
Omnigon, the New York based sports and entertainment digital services firm, and the Swiss-based Infront Sports & Media marketing company have announced a strategic … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
-
by Richard Whitman, Columnist
Ad agency employees are not the only ones suffering from age discrimination in the marketing space. Brands do too. Read the whole story