Playboy digital and marketing exec Robin Zucker was the guest at MediaPost's Publishing Insider Summit and began her talk asking, "Who knew Playboy and 'safe-for-work' could be used in the … Read the whole story
Traditional media companies are looking to bolster their digital media presence and expand reach among younger adults through acquisitions targeting rapidly growing online publishers. … Read the whole story
Despite ongoing efforts and technology advances on mobile and search engine query results, a recent study shows that long-term loyalty and customer engagement continues … Read the whole story
Toyota, Yahoo and Live Nation will create original content highlighting new and emerging musicians from Toyota-sponsored music festivals across North America and stream concerts … Read the whole story
Against the backdrop of TV ratings' continued decline -- anywhere from 5% to 10% -- TV advertising revenues are expected to remain near flat … Read the whole story
Mobile mediation platform AerServ announced a 300% increase in it's in-app mobile video sales over the past 12 months today. Globally, online video ads … Read the whole story
Rodale is teaming again with branded content company Process to try to replicate the success of last year's best-selling cook book, "Thug Kitchen," with … Read the whole story
The only way for ad blockers to win is for good ad techies to do nothing. Read the whole story
A few columns back, I talked about the most innovative countries in the world, accordingto INSEAD, Johnson School of Management and WIPO. Switzerland, of … Read the whole story
In my book, Snapchat's failures are more impressive than its successes. They show a maturity and a degree of willingness to change course that … Read the whole story