Online users are less antagonistic toward ads that target their interests than targeted ads. Viewers are most turned off by mobile pop-up ads, followed by in-banner autoplay, pre-roll and variations … Read the whole story
Traditional media companies are looking to bolster their digital media presence and expand reach among younger adults through acquisitions targeting rapidly growing online publishers. … Read the whole story
Toyota, Yahoo and Live Nation will create original content highlighting new and emerging musicians from Toyota-sponsored music festivals across North America and stream concerts … Read the whole story
Last July, I wrote about how Google+ played a key role in local search. Guess what? Google has since completely removed Google+ references from … Read the whole story
Some senior media executives are at odds about whether selling TV programs to Netflix, Amazon and other digital video platforms is good for business … Read the whole story
In my book, Snapchat's failures are more impressive than its successes. They show a maturity and a degree of willingness to change course that … Read the whole story
The VR video, viewable by accessing www.Scratched360.com from mobile devices or desktops, starts with the barrels arriving from the U.S. at a Scottish port, … Read the whole story
Mobile mediation platform AerServ announced a 300% increase in it's in-app mobile video sales over the past 12 months today. Globally, online video ads … Read the whole story