At a London event, YouTube's UK/Ireland managing director tells advertisers they should spend 24% of their budget at YouTube. What nerve! Read the whole story
Online humor company Equals Three has the fair use right to display short viral clips owned by a different company, a federal judge has … Read the whole story
In terms of sheer numbers, growth in emerging markets is helping Android to increase its lead over Apple's iOS mobile operating system, according to … Read the whole story
NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story
At this point, the laser-like marketing focus on millennials is a given. And when it comes to connecting with millennials, there's no media like … Read the whole story
After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks -- CBS, NBC, Fox, ESPN, and … Read the whole story
People are installing ad-blockers at an epidemic rate. It's a crisis not only for advertisers but also for the entire economic ecosystem underpinning the … Read the whole story
Frank Sanders is the subject of the REI-backed "Frank and the Tower." The 12-minute-long film, which debuted this week, details Sanders' years spent in … Read the whole story
As sexy as it is, the standard TV spot just doesn't cut it anymore. Read the whole story
A very close friend is dying from chronic obstructive pulmonary disease in the palliative care unit of the veteran's hospital in the Bronx. For … Read the whole story
The reason for the title was Thursday's launch of Alex Bogusky's new self-serve programmatic video advertising platform, Visibl, which was a cool name to … Read the whole story