VidBlog
by P.J. Bednarski, Staff Writer
The first-ever free live stream of an NFL game Sunday, via Yahoo, wasn't absolutely perfect. But over 15.2 million uniques tuned in, four times more than Yahoo promised advertisers. Read the whole story
COMMENTARY
by Patrick Kirby, Op-Ed Contributor
Vertical video is turning heads, literally. It already accounts for 29% of time spent on digital screens, and it's growing. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I am Ahab, and the media economy is my whale. What you are about to read is the consequence of my own, personal, perfect … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
COMMENTARY
by Brent Fraser, Op-Ed Contributor
The number of video-based delivery channels, specifically in the mobile space, is growing exponentially. Marketers are realizing that it isn't enough to simply show … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search … Read the whole story
COMMENTARY
by Joe Mandese
The lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments … Read the whole story
by Joe Mandese
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
by Steve McClellan
Liz Ross has joined Minneapolis-based ad agency Periscope, succeeding Greg Kurowski as CEO. Kurowski is assuming the position of vice chair. Read the whole story
by Wayne Friedman, Joe Mandese
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
by Wayne Friedman
Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonville Jaguars game in London. About 66% of those came from the U.S. … Read the whole story