VidBlog
by P.J. Bednarski, Staff Writer
For this political season Zefr, whose massive data mine calculates who is watching, talking or commenting on YouTube sites and matches that with advertisers' products, is tabulating views and
engagements … Read the whole story
by Erik Sass
Conde Nast's in-house branded content studio, 23 Stories, has partnered with Cadillac to create and distribute editorial and branded content highlight the luxury car … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords … Read the whole story
by Aaron Baar
Catherine Davis, executive vice president and account director for McDonald's at Leo Burnett, demonstrated several examples of technology enabling creativity at "OMMA Chicago: Art … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In the UK, the Culture Secretary apparently wants people to read less online news. I repeat, it seems British people are reading too much … Read the whole story
by Wayne Friedman
Netflix is beginning to look more like a TV network -- at least when it comes to weekly TV program consumption. Netflix has some … Read the whole story
COMMENTARY
by James DeJulio, Op-Ed Contributor
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
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by P.J. Bednarski
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
by Karl Greenberg
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
by Erik Sass
The trend of established publishers bolstering their digital footprint by buying online-only publishing startups continues. Time Inc. has acquired xoJane and xoVain, two sister … Read the whole story