For this political season Zefr, whose massive data mine calculates who is watching, talking or commenting on YouTube sites and matches that with advertisers' products, is tabulating views and engagements … Read the whole story
Conde Nast's in-house branded content studio, 23 Stories, has partnered with Cadillac to create and distribute editorial and branded content highlight the luxury car … Read the whole story
In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords … Read the whole story
Catherine Davis, executive vice president and account director for McDonald's at Leo Burnett, demonstrated several examples of technology enabling creativity at "OMMA Chicago: Art … Read the whole story
In the UK, the Culture Secretary apparently wants people to read less online news. I repeat, it seems British people are reading too much … Read the whole story
Netflix is beginning to look more like a TV network -- at least when it comes to weekly TV program consumption. Netflix has some … Read the whole story
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
The trend of established publishers bolstering their digital footprint by buying online-only publishing startups continues. Time Inc. has acquired xoJane and xoVain, two sister … Read the whole story