VidBlog
If ingredients for a viral video can be duplicated over and over, how long before we go searching for some other sort of nourishment? Read the whole story
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new … Read the whole story
- COMMENTARY
The theater debut for "Beasts of No Nation," which follows an African child soldier who survives a civil war and stars Idris Elba as … Read the whole story
While it continues to wait to close its merger with Charter Communications, Time Warner Cable showed minimal subscriber losses to its video business -- … Read the whole story
- COMMENTARY
Listening to some of the panels at MediaPost's OMMA Chicago conference the past two days, one would think the mobile advertising world is in … Read the whole story
Competing for users' short attention spans, Snapchat, Instagram and their rivals are engaged in a feature-focused arms race. About a week after Instagram debuted … Read the whole story
- COMMENTARY
Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused … Read the whole story
As brands and agencies begin to dip their toes into the waters of cross-device targeting more, various solutions have emerged that help unify campaigns … Read the whole story
- COMMENTARY
In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords … Read the whole story
