VidBlog
by P.J. Bednarski, Staff Writer
On the same day that IAB holds a summit to discuss its new L.E.A.N. initiative, it also unveils a new ad-serving template that addresses viewability problems, Read the whole story
by Wayne Friedman
Viacom and TiVo Research have struck an agreement that looks to advance Viacom's proprietary usage/viewing data. The deal -- which the companies say is … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the whole story
by Wendy Davis
The new guidelines have been a key component of the industry's privacy initiative since they were introduced in 2010, but some recent reports have … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook will test new procedures aimed at making it easier for people to preserve profiles with nicknames. Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
Empathy is the most important ingredient in lasting relationships. We all want to be understood by those who want to sell us something. When … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say … Read the whole story