Cable networks and operators mounted clumsy marketing and informational campaigns that prevented TV Everywhere from taking off until long after other online video sources--namely Netflix--had a nice firm hold on … Read the whole story
Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency … Read the whole story
YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports … Read the whole story
Although digital media and advertising look very different today than in 2007 when the first iPhone landed, there are some immutable constants which, over … Read the whole story
In the past several weeks, I've heard that exact quote from several different sources. It's usually followed by the line, "It's a tactic." I … Read the whole story
In an effort to demonstrate just how ludicrous and insane the concept of spec work really is, Toronto-based Zulu Alpha Kilo created a video … Read the whole story
Facebook, which didn't even exist a little over a decade ago and makes no physical consumer product of any kind, now has the same … Read the whole story
The country's largest magazine publisher posted another round of weak results this week. Time Inc. announced total revenues fell 6% from $821 million in … Read the whole story