VidBlog
by P.J. Bednarski, Staff Writer
Altitude Digital, the big supply-side platform, today is formally announcing it has teamed with open ad management company Sizmek to integrate Sizmek's Peer 39 into the Altitude Arena programmatic
platform. Read the whole story
by Tobi Elkin
A new report by Integral Ad Science, a company that analyzes media environments for online advertisers, finds that publishers have a ways to go … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook is revamping its advertising offerings for Instant Articles, following complaints from publishers that certain restrictions were making it difficult to monetize their content … Read the whole story
by Wendy Davis
Sen. Al Franken (D-Minn.) is renewing a push for legislation aimed at prohibiting companies from collecting data about consumers' locations without their explicit consent. Read the whole story
by Ben Frederick
Opera Mediaworks, a mobile ad platform under the umbrella of Opera, reported Q3 financial results today, with most of their revenue thanks to mobile … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
Sadly, I often get the impression that digital publishers are forgetting that each of them is a brand, and each reader is a consumer … Read the whole story
by Sarah Mahoney
As leading retailers increasingly focus on ecommerce spread over the Thanksgiving weekend, a new study says winning those digital sales may be just as … Read the whole story
COMMENTARY
by Brian Shin, Op-Ed Contributor
With last year's holiday spending hitting $602 billion, retailers need to be ahead of the game when it comes to marketing and advertising. One … Read the whole story